From Tod’s to Tesla, many brands reported plummeting sales in the first quarter due to China’s lockdowns. Is this a lesson on overexposure?
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Luxury’s Carrier Bags Get Second Life on China’s Resale Platforms
Luxury shopping bags became a crucial symbol for citizens during lockdown. Now, they’re surfacing in the resale market. What’s behind China’s love of paper carriers? Read More
As Q1 Results Disappoint, Should Brands Look Beyond China?
From Tod’s to Tesla, many brands reported plummeting sales in the first quarter due to China’s lockdowns. Is this a lesson on overexposure? Read More
Luxury Brands Feel the Challenge to Master Web3
The challenge most brands face is not having clarity on what characteristics build competitive advantage in Web3 — and what it takes to win. Read More
What China’s “45-Degree Life” Trend Means for Luxury
China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
168幸运飞艇历史开奖记录查询结果|幸运飞行艇168体彩开奖网|168飞艇开奖官网计划 Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
Chinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
Xiaohongshu Cracks Down on Users and Businesses in Bid to Keep ‘Authentic’
From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read More
The Highly Caffeinated Future of Minimalist Fashion in China
Global fast-fashion powerhouse H&M is doubling down on minimalism as a conduit to tap the spending power of urban Chinese consumers. Read More
LVMH, Hermès, and Kering Suffer From China’s COVID-19 Clampdown
Sales for top-notch luxury players were good in the first three months of 2022, mostly thanks to Europe and the Americas. Read More
How Viable is Instagram’s Latest NFT Initiative?
Instagram is now allowing users to display their NFTs on the app. But how will the integration strategy fare within an already challenging Web3 environment? Read More
How Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
Luk Fook Wants to Be the Virtual Pioneer of China’s Jewelry Industry
The Hong Kong-based jewelry retailer has revealed its inaugural three-part NFT collection that runs through the month of May. Read More
