Market Analysis
As Q1 Results Disappoint, Should Brands Look Beyond China?
From Tod’s to Tesla, many brands reported plummeting sales in the first quarter due to China’s lockdowns. Is this a lesson on overexposure? Read More
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
Chinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
Xiaohongshu Cracks Down on Users and Businesses in Bid to Keep ‘Authentic’
From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read More
The Highly Caffeinated Future of Minimalist Fashion in China
Global fast-fashion powerhouse H&M is doubling down on minimalism as a conduit to tap the spending power of urban Chinese consumers. Read More
How Viable is Instagram’s Latest NFT Initiative?
Instagram is now allowing users to display their NFTs on the app. But how will the integration strategy fare within an already challenging Web3 environment? Read More
Luk Fook Wants to Be the Virtual Pioneer of China’s Jewelry Industry
The Hong Kong-based jewelry retailer has revealed its inaugural three-part NFT collection that runs through the month of May. Read More
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
