Will an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read More
China’s Latest Obsession: Performance Art Livestreaming
Just when you thought China had reached peak celebrity, it’s now become obsessed with performance art livestreaming from celebrities. April 23 saw the launch of a two-week performance art exhibition… Read More
Is China Excited About the Hello Kitty x Nike Rerelease?
Almost 20 years on, the playful Air Presto’s by Hello Kitty and Nike are back, stirring nostalgia for Chinese consumers. Read More
Why Luxury Brands Must Be Strategic With NFTs in the Metaverse
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs. Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
Will Philipp Plein’s Crypto Store Shake Up Luxury Retail?
Philipp Plein is giving his London flagship a metaverse makeover, from enabling crypto payments to unveiling an NFT gallery. Will other brands take note? Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China’s Changing Wine Industry
China’s wine sector didn’t quite live up to expectations. But today, with much of the mainland in lockdown, the way wine is consumed is being transformed. Read More
Dior Jumps Into China’s Metaverse
Luxury house Dior launched its first-ever metaverse fashion show in China, “On the Road,” with Baidu’s metaverse social app XiRang. Read More
Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
Why Luxury’s Needs to Watch Xi’an – China’s Northwest Gateway
As global companies struggle to connect with an increasingly remote China, Jing Daily presents its next city guide. Is Xi’an luxury’s new entry point? Read More
The Resale Market Is Booming. Why Isn’t Luxury Taking Note?
Chanel has announced another price increase. But this is sure to backfire as Chinese youth have found alternative sources of luxury in the resale market. Read More
Douyin Enters Digital Fashion With New Platform Pheagee
With the launch of new platform Pheagee, Douyin has made digital fashion its new battleground. Can it secure this untapped market? Read More
Jiawa Liu on Reshaping the Notion of Influence
Creative director and influencer Jiawa Liu talks to Jing Daily about her role in fashion and the impact of Russia’s war against Ukraine on the industry. Read More
Key Takeaways From the Webinar ‘NFTs: The Pros and Cons of Monetizing Luxury NFTs’
On April 25, Jing Daily hosted a webinar on the building blocks of NFT curation for luxury brands, outlining the benefits and pitfalls of the process. Read More
