Wenzhuo Wu
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Glamping Swept China’s Social Media This Labor Day Holiday
Glamping is big with young Chinese travelers due to ongoing travel restrictions. Luxury players from Beast to Prada have been quick to tap the opportunity. Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Douyin Enters Digital Fashion With New Platform Pheagee
With the launch of new platform Pheagee, Douyin has made digital fashion its new battleground. Can it secure this untapped market? Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
3 Key Takeaways From Xiaohongshu’s Beauty Trend Report
With the 2022 Xiaohongshu Beauty Trends Report out this month, Jing Daily highlights three key takeaways to help brands navigate the platform. Read More
What’s Behind China’s E-boy Trend
Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
How Luxury Brands Should Navigate Chinese Fonts
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Will Peacebird’s New Investment Strategy in 8ON8 Pay Off?
Peacebird disclosed its $1.6 million investment in designer brand 8ON8. Does this herald a change of strategy towards long-term domestic partnerships? Read More
