Marketing
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
Is China Excited About the Hello Kitty x Nike Rerelease?
Almost 20 years on, the playful Air Presto’s by Hello Kitty and Nike are back, stirring nostalgia for Chinese consumers. Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
What’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Luxury Brands Should Navigate Chinese Fonts
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Alexander Wang’s Campaign Featuring ‘Auntie Model’ Goes Viral
Alexander Wang’s latest campaign featuring a Taobao commercial model has went viral. However, can luxury players replicate the successful strategy? Read More
