Consumer Insights
What China’s “45-Degree Life” Trend Means for Luxury
China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
How Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
What Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
What’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
Could China’s COVID Surge Fuel a Secondhand Luxury Boom?
With China's retail market hit by COVID-19 lockdowns, the outlook for luxury brands for the remainder of 2022 is murky, to say the least. Read More
What’s Behind China’s E-boy Trend
Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
Making Subculture Into Culture: Why Luxury Loves Anime
Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
